## Configuring your Store to Collect Referrals Statistics

Referrals allow you to collect useful information about the efficiency of your advertising media. Thus, you can place at your HSPstore a question like "How did you know about us?" and enlist your advertising media (TV, Internet, etc.). The question will be displayed at the Place Order page at the HSPstore. Thus, as your customers will provide responses, you can collect useful statistics. To add the referral question and the list of referrals, go to the Commerce Director - Store Manager - Configure Store and select the Referrals tab.

Similarly to referrals, this allows you to collect the detailed information regarding efficiency of your web adverts. However, Parallels Business Automation - Standard provides the specialized marketing tools.

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