#### Creating Promotion

A promotion settings consist of the two basic parts:

- General configuration.
- Discounts configured by means of promotion plug-ins.

To create a new Promotion:

1. Open the Billing Director submenu on the Navigation tree and select Discount Manager.
2. Click Promotions on the Discount Manager submenu. The list of promotions appears on the screen.
3. Click the New Promotion button.
4. Fill the form that appears and then click the Save button to proceed with the Promotion discounts configuration:

   Title - Short but descriptive Promotion name. In other words, an alphanumeric identifier which Promotion will be referred to within Parallels Business Automation - Standard.

Boundaries.

- Here you can set the Start Date (start of promotion sales period, i.e., the date a promotion comes into force and appears in your store) and End Date (end of promotion sales period). Mind that your end date is unlimited by default is you do not configure otherwise.
- In the How many accounts can get the promotion field you can set the number of accounts to profit from the promotion or you can check the unlimited checkbox to discard the limitation of the accounts number.
- You are offered an opportunity to choose how many times a promotion is to be exercised by an account. Set the desired value in the Maximum number of times the promotion can be applied to the same account field or check unlimited.

Select the type of orders the promotion is to be applied and set the option button to one of the following:

- Apply to orders on hosting plans purchase and change - promotion to be applied when a promoted hosting plan is purchased in store or selected from the Control Panel > Upgrade Center > Change Hosting Plan.
- Apply to orders on hosting plans purchase only - the promotion to be applied only when a promoted hosting plan is purchased in store, upgrades to a promoted hosting plan do not activate the promotion.

Type. Select the type of promotion activation by setting the option button to one of the following:

- Activated by default. The promotion discount applies just in case a customer purchases a hosting plan.
- Activated by coupon code. You can check this box to add a coupon code to this promotion. In this case, the Coupon code field becomes activated and you can key in the coupon code that activates the promotion and allows a customer to get an additional discount. You can type the coupon code into the Coupon code field. A customer will be asked for a coupon code on the order review page at your HSPstore.
- Activated by agreement. The promotion discount is activated if a customer accepts some condition. In this case, please type the conditions of promotion activation into the Agreement field.

Hosting Plans

- In this section of the form you can select Hosting Plans to apply a promotion. To apply a promotion to one or more Hosting Plans click the Add button. The list of all Hosting Plans appears in the popup window. To select a Hosting Plan click on its title. As you click on the Hosting Plan name, it appears in the list of discounted Hosting Plans. If you have selected the wrong Hosting Plan, click on its name and after this click the Remove button.

Configuring discounts

Parallels Business Automation - Standard is now equipped with new discount plug-ins. Three of them are shipped by default; these you can view and make use of during the promotion creation. If you wish to modify the default plug-ins or create new ones to meet your needs, study the Parallels Business Automation - Standard SDK instructions. The default discount plug-ins are described below:

1. After you have saved the above configuration, you are given the opportunity to enable the Discount settings by clicking the Enable button. In this section you can define the specific discounts given to a customer in case he (or she) subscribes for a promoted hosting plan for one month, three months, half a year, or a year, - for any of the subscription periods available in Parallels Business Automation - Standard. To set the discounts for a particular subscription period:
   1. Check the subscription period. The fields designated for configuring the discount period and entering the relevant discounts will become enabled.
   2. Specify the discount period or you can set it to unlimited. The Discount period is the period of time during which the discount will be valid.
   3. Key in the discount percentage into the relevant fields next to the names of fees you want to discount. You can discount the setup fees (the amount to be paid without respect to the subscription period) and recurrent subscription fees (the amount to be paid for the subscription period) for the Hosting Plans, applications and Hosting Plan custom attributes.
   4. You are allowed to discount the resource overusage fee - the amount to be paid if a customer exceeds the Container resource limits (traffic, disk space, etc.) included in the Hosting Plan.
2. You are given the ability to enable the Waiving domain registration fee feature.This section of the form allows you to configure waiving the domain-registration fee if a subscription period is long enough. To apply a promotion to domain-registration fee
   1. Enable the Subscription period and select the domain registration period to waive the fee from the Waive period drop-down menu. You can also set it to unlimited.
   2. Type the maximum sum to waive into the Waive limit field. This limitation allows you to avoid unreasonable discounts if your customer subscribes for the discounted Hosting Plan and registers the expensive domain.
3. Parallels Business Automation - Standard allows you to configure free usage of the Hosting Plan for a certain period conditional to the purchase of a particular subscription. To do this please enable the Free subscription period feature and on the opened page check the Subscription period and in the drop-down menu select the Free period value to apply to this subscription.

Note: If you had selected a particular Hosting Plans while creating a promotion, the appropriate changes will be applied immediately to your HSPstore.

Please send us your feedback on this help page