## Using Marketing Tools

The store settings include tools that help you measure the efficiency of your marketing activities:

- Referrals. You can place at your store page a question like 'How did you know about us?' and enlist your advertising media (TV, Internet, etc.). The question will be displayed at the Place Order page. Thus, as your customers will give responses, you can collect useful statistics.
- Store Tracker. Counts clicks on your adverts that lead to your store. You can integrate snippets from third-party conversion trackers into your online store.

In addition, the special tools for online marketing campaigns management are provided under the Marketing Director.

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